Megan Westgate helped launch the Non-GMO Project in 2006, after working at the Food Conspiracy Co-op in Tucson, and became its executive director in 2007. The Butterfly seal reached shelves in 2010 and, as of January 2025, appears on more than 63,000 products from over 5,000 brands, representing $47 billion in annual sales. In 2024 she founded the Food Integrity Collective, and in 2025 the Project published the Non-UPF Verified standard, the first comprehensive framework for non-ultra-processed foods. From 2010 to 2017 she served on the board of the Community Food Co-op in Bellingham, Washington.
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